Sofiri, Australia. Roh Jaswal has joined the Sofiri team as the North America Director of Enterprise (NADE) for their expansion in the Canadian market. Sofiri is an education technology platform founded in 2016 in Australia, that specialises in connecting aspiring students with advisors (staff, agents, ambassadors, alumni, etc) through its Instant Qualified Applicant Platform, which will navigate them on the educational opportunities available around the world. With his recent role as a Sales Manager at Ownest Software, Roh has extensive experience in business development strategies and sales. He thrives on building strong, dedicated client relationships and partnerships based on trust, making him the perfect person to be the head of the IQAP operations team in North America. Having gone through the journey of international education, Roh understands first hand what the process entails. Roh has great potential within the Sofiri organisation and is looking forward to the expansion of Sofiri in the Canadian and US Market.