SI-Global, UK & Europe. Rob Hayes has recently been appointed director of UK & Europe operations at SI-Global, a leading international student agency. With over 25 years’ experience in senior sales and marketing roles in the international education sector, Rob brings a wealth of global expertise to his new position as SI continues its international expansion. In his new role, Rob will oversee all onshore student recruitment activities across the UK and Europe. He will strengthen relationships and promote partner institutions in Ireland and the UK, ensuring SI’s university clients continue to benefit from its global footprint of 95+ offices and innovative marketing capabilities to find the right students for their institution. “I’m delighted to be joining SI, having worked with the company since its early days in Japan. I’ve witnessed first-hand its remarkable growth into one of the world’s largest and most trusted international student agencies, helping hundreds of thousands of students match with world-class universities. The expansion into new markets is well underway, and I am excited to be part of this next chapter,” Rob commented.