Adventus.io, Global. Patrick Whitfield has become chief commercial officer at Adventus.io, the international student recruitment marketplace. He leads the company’s go-to-market strategy, overseeing expert teams across the major student destination markets globally. Patrick was previously group commercial director at IDP Connect, the B2B division of IDP Education, where he led global client strategy, reshaped the sales organisation and successfully launched multiple product lines. Prior to that he was director – UK & Europe at QS Enrolment Solutions and has previously worked for Hobsons in addition to roles in management consulting and publishing. He is an experienced and innovative commercial leader in the higher education sector, providing insights and expertise in EdTech, agent management, data analytics, digital marketing and enrolment management to institutions globally.