BridgeU, Global. BridgeU has announced that it is appointing Patrick Whitfield as its new chief commercial officer. Patrick joins BridgeU having served as CCO at Adventus since 2021. Patrick also brings a wealth of experience from his work with other globally recognised international education and student recruitment companies. Patrick’s career in international education spans over 11 years and includes sales and leadership positions at Hobsons and QS Enrolment Solutions. More recently Patrick was group commercial director at IDP Connect, where he was responsible for IDP’s university go-to-market strategy across multiple regions and revenue lines. Commenting on this next step in his career, Patrick said: “I am thrilled to be joining BridgeU at such an exciting time for the company. International recruitment strategies for globally minded universities need to focus on efficiency, diversity and sustainability; establishing a data-driven approach to undergraduate recruitment is absolutely fundamental to this and I am excited to help build the next generation of solutions for BridgeU to lead the way in this space.”