upGrad, Global. Octave Auger has joined upGrad as VP for Growth. With a strong track record leading the growth of some of the most successful scale-ups in Europe such as Paddle, GoCardless, and Skrill, Octave is passionate about lifelong education and upskilling. At upGrad, he will oversee marketing and communications, including brand building across social media, PR and events, growth-driving initiatives across bought, earned, and owned channels and improving the end-to-end customer journey. “With a huge global demand for outcome-driven, lifelong learning upGrad’s blend of unique content and engaging technology could help a new standard for higher education,” he said. “upGrad occupies a unique space in the market by combining the excellence of academic education with the real-world knowledge from industry experts, offering a fantastic springboard to help universities reach more global students and help these students reach the career outcomes they desire. I look forward to driving this growth across the UK, Europe, and the Middle East.”