Anything is Possible, UK. Nick Willmer has joined Anything is Possible as business director for education. Nick is a brand and marketing strategist with over 15 years’ leadership experience in the education sector. He specialises in helping universities and education brands achieve commercial growth through digital innovation, advanced attribution and media mix modelling, and strategic consultancy spanning brand strategy and AI-enabled marketing. Formerly head of education at Net Natives, Nick has worked with UK and international education organisations to deliver measurable impact across student recruitment, brand performance and platform growth. His experience ranges from launching specialist EdTech platforms to leading global, data-driven student recruitment strategies. Known for his commercially sharp, insight-led approach, Nick has been a frequent speaker at education sector conferences and webinars, including those hosted by The PIE. Nick said: “After three years working outside the sector, I’m officially back and excited to be reconnecting with colleagues and clients across the industry. Universities are facing significant challenges, and I’m keen to apply what I’ve learned to help institutions invest their marketing budgets more effectively and demonstrate clearer, measurable impact.”