Pearson, UK. Mostafa Badawy has joined Pearson as regional partnerships lead, MENA, based in Dubai. He joins as part of the newly established Pearson Assessment Services global team. With over 15 years of experience, Mostafa has played a key role in shaping international K-12 and higher education strategies, driving sales growth, fostering business development, and leading innovative marketing initiatives. In his new role, he will work closely with governments across the MENA region to support education reform initiatives, curriculum development, and the advancement of cutting-edge assessment solutions. Mostafa said: “I deeply believe in the potential of the MENA region’s talented youth and visionary leaders. I am eager to contribute by providing world-class education and assessment solutions that open doors to greater opportunities.”