Swansea University, UK. Martyn Edwards has joined Swansea University as Associate Director for Global Advancement, leading on all aspects of institutional marketing and digital engagement. Prior to this Martyn has held a number of senior leadership roles across different organisations within the HE sector including the British Council, University of Nottingham and Loughborough University. More recently he was Head of Marketing and Business Development UK & US for IDP Education. Martyn is a graduate of Cardiff University and also holds a postgraduate qualification from the University of Manchester.