SideKick Card, Canada. Euro Asia Pay, parent company for the SideKick Card, has appointed Luiz Pion as its Marketing Director. Luiz takes responsibility for marketing strategy and implementation after a year-and-a-half working in the company as a Digital Marketing Consultant. Luiz has 14 years’ Marketing and Communications experience in the educational industry working with both domestic and international students in Canada and Brazil. With degrees in Marketing and Business, Luiz looks forward to using his knowledge and experience to launch the SideKick Card and expand the company’s strategic partnerships across the globe.