Griffith College, Australia. Luca Cella has been appointed director, admissions and marketing at Griffith College. After holding senior international and domestic student recruitment roles at the University of Queensland, RMIT and Deakin, Luca shifted to the wondrous world of EdTech in March 2021. Joining The Ambassador Platform as director of Asia-Pacific, he sought to help universities find their best-fit students and prospects make informed decisions about their studying options through technology. At Griffith, he will be driving the student acquisition strategy for one of Navitas’ largest colleges. Excited at the opportunity to reconnect with agents, future students and parents on a daily basis, Luca looks forward to contributing to the College’s growth and believes Australian international education is on a strong upward trajectory after the pandemic years and border closures. Luca has acquired and perfected several hard skills over the years but believes soft skills are indispensable to succeed in any kind of business, including and especially international education.