Rubicon, UK. Liam McGrath launched Rubicon in February 2024 to bring a fresh and disruptive approach to the international student recruitment industry. Rubicon plans a focused effort with a select group of partner institutions in each market to ensure satisfaction for all parties involved, replacing the common problem of agent overpromising and underperforming. Rubicon works directly with students and recruitment partners alike, while remaining totally transparent and compliant. Its upcoming app to be launched in Summer 2024 is set to empower everyone in the education space, removing bias, eliminating compliance issues, and bringing the very best of education to the world. Rubicon is expanding from both Hong Kong (China) and India, to Egypt, the Kingdom of Saudi Arabia, Nepal, Nigeria, Pakistan, and the U.A.E., followed by Thailand, Vietnam, and Indonesia. It looks forward to entering the LATAM, EU, and Home student markets in the near future.