London Metropolitan University, UK. Keyan Zhu has started a new role as director of student recruitment at London Met, bringing over a decade of experience in international student recruitment, marketing and partnership development. Keyan has successfully led initiatives that delivered significant student growth, expanded recruitment networks and strengthened institutional collaborations. With expertise across diverse global markets, he has played a key role in market diversification, agent strategy and transitional education development. Passionate about widening participation and inclusive recruitment, Keyan is committed to ensuring a seamless applicant journey and driving strategic growth through data-driven decision-making, stakeholder engagement and innovative recruitment approaches.