The Alice Smith School, Malaysia. Katy Christie was recently appointed to the role of head of brand and communications at the Alice Smith School in Kuala Lumpur. Katy is a seasoned professional renowned for her adeptness in driving sales and marketing initiatives across diverse industries. Before her role at The Alice Smith School, Katy held the pivotal position of head of marketing at Gemini Worktops, where she orchestrated disruptive digital marketing strategies that fueled remarkable growth within the competitive home renovation market. Her innovative marketing approach was instrumental in the company’s success, cementing her reputation as a dynamic leader in the field. With extensive experience in higher education through roles at NCUK and the Oxbridge Formula, as well as involvement in brand transformation initiatives at Nord Anglia Education during a period of growth and acquisition, Katy possesses comprehensive insight into international tertiary and K-12 education challenges. “My time at The Alice Smith School has been incredibly dynamic so far—just three months in, but already immersed in a fantastic team and a warm school community!”