Edvoy, Global. Kate Pickering has moved from the role of content and social media director to the role of marketing director, B2B at Edvoy. Under her leadership the content team flourished, achieving phenomenal growth in student audience engagement. In her new role she is responsible for developing the existing team and establishing Edvoy’s services in the minds of both agents and institutions. Before joining Edvoy she worked at Dentsu, an international marketing agency, with global B2C and B2B clients ranging from the British Red Cross through to Amazon Web Services. Kate said of her new role: “This is a fantastic opportunity to help shape Edvoy’s future and positively impact those we work with and their students. Personally, I am driven by what’s next. I thrive on understanding how audience behaviour is constantly changing and getting the best out of my team to meet their expectations. I’m very much looking forward to the coming months, developing the team and meeting new colleagues, as we firmly establish Edvoy’s voice in the B2B market.”