ApplyBoard, Canada. Kasia Leyden has joined ApplyBoard as its new chief marketing & strategy officer. Kasia brings over 12 years of experience in scaling marketing operations for both B2B and B2C high-growth tech companies. Before entering the higher education sector, she worked in leadership positions at PayPal, Braintree and Venmo, leading marketing campaigns that have reached over 400 million customers globally. Kasia will lead ApplyBoard’s global marketing efforts and play a pivotal role in shaping its corporate strategy. Upon starting her new job, Kasia said: “Proud to be joining a brand with purpose, an inspiring CEO Meti Basiri and the chance to play a role in the thriving Edtech industry. Let’s go!”