Hotcourses Group, UK. Julia Day has joined Hotcourses as the Director of Marketing and Content. She will lead B2C marketing, content and SEO across Higher Education, Adult Learning and international channels. Her teams create inspiring websites, driving a fully integrated student-facing marketing strategy. She has over 20 years’ experience in content, communications and journalism. She was previously Head of Communications at Birkbeck, University of London and the STEPS Centre at the Institute of Development Studies. She has also worked at a number of titles including the Guardian, Marketing Week and CTN Magazine.