GEDU, UK. Jovana Ljiljak has been appointed chief marketing officer (EMA, GBS Malta) at GEDU, where she will lead the global marketing strategy and drive growth across the group’s three brands. With over 15 years of experience across the media, technology, and higher education sectors, Jovana has collaborated with colleagues to achieve substantial organic growth for brands. Most recently, in her previous organisation, Jovana was part of the leadership team that helped it become the second-largest recruitment agency, recruiting 20,000 students annually to UK universities. “I am thrilled to begin this new chapter at GEDU. For me, joining GEDU’s group means that I will continue to help students achieve their dreams of studying abroad while also changing their lives through education. I look forward to working with a team of entrepreneurial-minded professionals who care for students and recognise the need to lead and innovate in the sector, which resonates deeply with me.”