Yugo, Global. Yugo has appointed Joe Persechino as its new COO. Joe, with Yugo’s executive leaders, will optimise asset performance, customer engagement and loyalty through Yugo’s three pillars – YugoEco, YuPro, and YuGrow. He will focus on leading a world-class team to support Yugo’s objectives by attracting and developing top sales, marketing, and operational talent with a winning culture and mindset. Joe is a student and residential housing specialist with more than 20 years of experience in global operational real estate. He brings a wealth of senior leadership experience across major markets such as USA and Europe, with a proven track record in developing businesses and teams to deliver operational results. “I am delighted to be part of Yugo’s journey during this pivotal phase of its evolution,” Joe said. “My prior experience as an investor combined with a decade plus of operational expertise, will provide knowledge to support Yugo’s future as the first global operational brand with class-leading innovation and performance.”