UniQuest, UK. Jennifer Parsons has joined UniQuest as the Director of Behavioural Insights.  UniQuest has data from over 6 million communications with students which Jennifer will lead the new Behavioural Insights Team in analysing for impactful, actionable insights to ensure that their partners remain at the forefront of student recruitment and engagement innovation. Jennifer joins UniQuest with 20 years’ experience of working in international education, which has included roles as Director of Internationalisation at LSBU and Head of Global Client relations at i-Graduate.  For the past two years Jennifer has been running her own consultancy, delivering research and strategic development to the UK HE sector.