University of Salford Business School, UK. University of Salford Business School has announced the appointment of Dr Gordon Fletcher as its new associate dean: research and innovation. Gordon holds a PhD from Griffith University in Cultural Studies and his research predominantly focuses on digital business, digital transformation, innovation, change and information systems. Having served as the director of marketing since 2006 and the director of business 4.0 since 2019, his experience uniquely positions him for this leadership role. His research has consistently focused on the intersection of digital business, culture, and practice. His published works explore a diverse range of subjects including online finance community conflicts, virtual game world economies, and online grieving practices. Gordon said: “The time I’ve spent at the University of Salford is now a significant part of my professional career that has already been filled with the most rewarding and fulfilling experiences. No day is ever the same, and our community, our students, and colleagues never fail to surprise, entertain and teach me new things on a regular basis.”