SideKick Card, Canada. Gerardo Carranza has been appointed Business Developer – LATAM for SideKick. Gerardo is passionate about the international education industry, with more than 19 years of experience as a business developer and entrepreneur. In addition to having founded his own agency in Mexico and developed its franchise model, he is a former president of AMTE (Mexican Association of Educational Tourism) and current member of the board of EO (Entrepreneur Organization) Chapter Guadalajara. Based in Mexico, Gerardo is developing partnerships with agents from Latin American countries to grow the presence of SideKick in the region.