Glion Institute of Higher Education, Switzerland. Dr Evrim de Groot has joined Glion as assistant professor in luxury brand strategy specialisation. Evrim is an expert in luxury business management, with an extensive track record in consumer-focused research. Prior to joining Glion, she was with HEC Lausanne, where she achieved her PhD in Management and guest lectured at the master’s level while also working as a doctoral researcher in the marketing department. Through her research, Evrim examines emerging forms of luxury and alternative status signals, with a focus on how luxury is evolving in response to socio-economic changes. At Glion, she teaches bachelor students undertaking the specialisation in luxury brand strategy, while also contributing significantly to the school’s academic research activities.