Higher Education Marketing, Canada/Germany. Elias joined Higher Education Marketing after working one year on his own as a digital marketing consultant within the sector. Before that, he started to love the education industry working at StudyPortals supporting the German, Austrian and Swiss universities on their journey to digital marketing. He likes crunching numbers and used this to research the trend towards English Medium Instruction. When he is not at a conference, he listens to schools’ and universities’ marketing challenges and hopes his digital recruitment experience and the team in Canada can support them.