Digitary, Ireland. Ayesha Sodha has joined academic credentialing platform Digitary as Business Development Manager. In her role she will be responsible for strategic growth and client management across Europe, Middle East and Africa. Previously, Ayesha was Business Development Manager at the University of Edinburgh Business School where she managed corporate relationships to maximise research impact and created industry facing novel national and international student experiences. She has extensive experience working within Asia as well as the US. Prior to working within the HEI sector, she worked in technology environments in the private sector. From helping to create learning experiences within the HEI sector to working in a company that captures them, the transition was natural. She is excited to join the Digitary team where micro-credentialing capabilities are being launched in Q1 2020. Making all learning visible is paramount in an increasingly competitive market where university education is filled with learning outside the classroom.