Oxford International Education Group, UK. Alexandra Korda has been appointed by OIEG as its new chief marketing officer. Alex brings broad international marketing and product experience to help assist and accelerate OIEG’s ambitious digital growth plans. She has previously held UK and international roles at Orange, Carphone Warehouse and Best Buy UK, as well as global loyalty technology provider cxLoyalty/Tenerity. With over 20 years’ cross-sector experience, Alex’s expertise in harnessing data to better analyse customer behaviour will strengthen OIEG’s data-centric approach to transforming the Higher Education sector. This aligns with its broader ambition to provide outstanding educational opportunities across a range of student markets. Alex said of her new role: “I’m excited to be joining OIEG at such a pivotal moment in the organisation’s history as it continues to nurture its digital growth portfolio, but also in terms of the direction and opportunities of the Higher Education sector in a post-Covid world.”