Education Perfect, Global. Emirates’ former corporate communications, marketing and brand SVP, Alex Knigge, has joined fast-growing edtech company, Education Perfect, to lead sales and marketing and to help the high-growth business expand its global footprint. Alex joins the executive team at EP that last year saw chief executive, Alex Burke, also bring on Pureprofile’s former chief technology officer Loucas Gatzoulis. Alex was senior vice president at Emirates for six years and led the digitisation of the airline setting the strategic direction for a range of topics including online sales growth, online customer experience, marketing technology, digital, data and analytics, and digital marketing. “Alex is an experienced executive with in-depth brand and marketing, commercial, and digital expertise. He has held senior leadership roles for 13+ years since becoming a VP at Jetstar in 2008”, Alex Burke said.