QAA,UK. QAA is delighted to announce Dr Ailsa Crum as its new Director of Membership, Quality Enhancement and Standards. Ailsa has worked at QAA since 1998 in a number of roles, most recently as Head of Quality and Enhancement at QAA Scotland. She will have responsibility for the management and delivery of QAA’s membership experience and services, and will provide oversight of the development of the UK Quality Code and other sector standards. In her previous role, Ailsa designed and implemented Scotland’s Enhancement-led Institutional Review method, and led QAA’s work on the Scottish higher education sector’s Enhancement Themes. She also played a key role in developing QAA’s recent guidance which supported the higher education sector’s response to the COVID-19 pandemic. Ailsa has worked extensively with higher education institutions, governments, students and sector agencies. This experience guides her vision for QAA Membership.