The second big hiring news of the week is that major ELT player Embassy English, part of Study Group, has announced the appointment of Santuza Bicalho, former CEO of major agency chain STB in Brazil, to head up its global sales division.
In order to capture the huge ELT market in Brazil, schools and agencies must be prepared to offer bespoke, innovative programmes for two distinct groups of clientele, says Marcia Mattos, head of international education at STB. She delivered market insight at the recent ALTO Seminar in Dubai.
Brazilian travel giant STB is testing a new app that helps students manage their trips abroad which it plans to roll out across the company by 2013. TripBox will allow students to keep important personal documents close at hand and access travel tips as part of the TripBox user community.
We understood social media very early. I just had a gut-feeling, I thought, if we want to be a good company we have to be transparent. We have to have the courage to talk about ourselves even if we make mistakes.
STB, Brazil’s largest study travel organisation, announced today that well known industry player, Peter de Jong, is to become their Vice President of Business Development from January 2012. He will help develop new opportunities in North America and Asia at the outbound study giant which places 55,000 students annually.