A leading market entry specialist has said universities welcoming international students from India need to market themselves more to Indian employers after data shows they don't value an international degree over a domestic one.
The strong demand for education in India combined with ambitious plans by the government to reform the education sector has created the largest opportunity in the world for international higher educators and service providers, according to a new report by the British Council.
Pathway provider North Consortium UK (NCUK) has expanded its programmes into India for the first time in its 25 year history, after signing an agreement with the Delhi based training arm of Indian student consultancy The Chopras. This agreement is the first of NCUK's three new market entries coming to fruition in 2014.
Industry commentators have been quick to point out that recent HESA statistics for EU and non-EU intake in 2012/13 are the first statistical confirmation that current visa policy is eroding the UK's market share in international education.
The UK is the most popular destination for 21% of 10,000 Indian students looking to study abroad surveyed by the British Council recently. But as the cost of international education increases and the quality of domestic higher education institutions improve, more students are opting to stay in country.
A video encouraging Indian students to study in the UK was launched last week. The video was the result of a collaboration between UK universities, the British Council in Delhi and the UK Home Office, and explains the visa application process by following two student applicants through the process.
India and Nigeria – two of the six so called "high risk" countries – have welcomed the UK government's plans to scrap the visa bond scheme that may have forced visitors to forfeit a £3,000 cash payment if they overstayed their short-term visa. The Home Office has told The PIE News that it has decided not to proceed with the controversial plan, which had caused concern overseas given that it would only have applied to certain nationalities.
The latest figures from the Council for Graduate Schools show a radical shift in top source markets for graduate students as first-time enrolments form Indian students at US graduate schools jump 40% offsetting a slow down of growth from Chinese students to 5%.