For many in India, the 2012 Bollywood film English Vinglish about an Indian housewife who sets out to learn English tells a familiar story. - but what can it tell us about India's ELT market? Beckie Smith reports.
An English teaching course run by the US State Department on MOOC platform Coursera has begun its second phase of the year after breaking participation and completion records immediately after its inception last spring.
Rethinking business models with a focus on smaller margins but bigger scale is essential for businesses keen to work in India and help cater to the burgeoning demand for English and skills training, experts and stakeholders recommended at a British Council-organised English Partnerships Forum last week on English Skills for Employability.
The English language-focused MOOC has been the singularly most popular online programme offered by UK platform, FutureLearn, which has shared with The PIE News information about who signed up for the course. Meanwhile, Australia's own ELT MOOC also suggests massive demand for online ELT.
Some 1.1 million visitors to the UK took an English language course during their stay in 2013, spending more than £1.2bn in course fees, accommodation and other expenses, data from VisitBritain and the Office for National Statistics shows. Just 24% of visitors who took an English course said that study was the main purpose of their visit.
EF Education First, one of the world's largest English language training providers, has announced it will move into standardised testing with the launch of a free online exam that aims to rival established testing brands including TOEFL and IELTS due to its scope and accessibility.
Revenues generated by digital English language learning products are set to explode. Research from US-based Ambient Insight predicts a compound annual growth rate of 11.1% for global sales over the next five years increasing revenue from US$1.3bn to US$3.8bn led by mobile learning products.