The UK’s ELT sector has shrunk for the second year in a row as both adult and junior enrolments dropped for the first time and lengths of stay diminished. English UK figures show the country hosted 42,000 fewer students in 2015, 8% less than the previous year.
Cuts to scholarships and tumbling oil prices have unsettled the Saudi market, but a booming youth population and labour market needs mean the country still presents huge opportunities for student recruitment, says a British Council report.
Fears that South Africa’s English language sector is being squeezed by restrictive visa conditions have been confirmed in the latest statistics from Education South Africa. Figures show that student numbers at member schools plummeted by more than a third in 2015.
ELT providers in the UK are waiting anxiously to find out if funding for Italy’s PON scheme will be released this year. This, along with the programme's challenges and opportunities, was a hot topic of discussion among providers in London this week.
Highlighting promotional packages and communicating the appeal of cities outside London can help when marketing UK ELT to Mexican students, a British Council report recommends. It identifies cost as a big deterrent for Mexican students when choosing their ELT destination.