New Zealand has experienced its strongest ever start to the year with an 8% increase in international student enrolments resulting in an additional 5,100 students compared to the same January to April period last year. All sectors have experienced growth, but most notably Private Training Establishments have seen a 13% boost in enrolments.
This month Education New Zealand launched its Agent Programme introducing three tiers of collaboration with the government's new branding campaign: a trained agent, a recognised agency and official partners. Alongside the launch, ENZ has also introduced an agent search page on its Study in New Zealand website with map locator.
Recent efforts by New Zealand’s government to increase international students to the Canterbury region are starting to have a positive effect. Figures show that after two years of significant decline the industry grew by 11% in 2013 led by the ESL sector which says study work rights have made the region competitive.
Overall international student numbers in New Zealand fell 1.8% in 2013, however pockets of growth in key markets in the second part of the year have left stakeholders feeling optimistic for 2014. PTEs struggled but postgraduate courses continued a growth trajectory.
Hundreds of dollars of adventure activities are available to Japanese students as part of a new marketing campaign from Education New Zealand (ENZ) and Tourism New Zealand to attract Japanese ESL students to the country. Activities ranging from a bungee jump in Queenstown to a jet boat ride on Auckland’s harbour are available.
Higher education institutions in New Zealand need to be more connected to the world through academic collaborations, cross-border education and business relationships in order to deliver long-term economic benefits, the government has announced in a five-year Tertiary Education Strategy.
The boom in demand for a foreign education is expected to continue, however how and where that interest is met is set to change, with rising interest among younger students, more competition from foreign providers, and students opting for providers that can show them clear career paths.