Have some pie!

Next-generation ALTO on data drive

Director-level organisation ALTO unveiled its new intention to gather industry data for the benefit of members and the wider study travel industry during its AGM this week. An industry-wide benchmarking study is being planned by the association with the help of a large independent accounting organisation.

ALTO pow-wow ponders data, discounts…

Distilled advice on business innovation and a pow-wow among business owners on some of the thornier challenges in the study travel sector meant that the most recent ALTO London seminar continued to carve out its own unique agenda: topics up for discussion included discounting and dynamic pricing, with a room full of owner/operators from schools and agencies.

ALTO Conference talks discounts, direct bookings

Discounting, direct bookings and how better to use technology in the global study travel sector got the delegates at ALTO's inaugural New York conference focused this month, with some of the central problems shared between education agencies and language schools laid bare for a big-name panel of education agencies to consider.

David Anthonisz, Chairman of ALTO

At ALTO we want to try to have as much industry-relevant forward data as we can so we are able to make decisions and changes in a pro-active fashion.. Very often the thing to do is not just spend your time lobbying but to change your business model.

STB shares secrets of Brazilian ELT market

In order to capture the huge ELT market in Brazil, schools and agencies must be prepared to offer bespoke, innovative programmes for two distinct groups of clientele, says Marcia Mattos, head of international education at STB. She delivered market insight at the recent ALTO Seminar in Dubai.

ALTO survey – outbound boom; Olympics bite

The latest survey of business trends among language schools and education agencies by ALTO has revealed mixed business fortunes among those canvassed about their Q3 results. UK-based language schools cited a drop in business; agencies in Colombia, Turkey, Nigeria and Russia were very upbeat about Q4 (although 42% of Spanish companies took a dim view).

ALTO survey: agents up, schools down

Less than half of language schools worldwide said their enrolments grew in the second quarter of 2012 compared with last year, according to the latest language travel survey from the Association of Language Travel Organisations (ALTO). Inversely, business was up for agents with 45% reporting growth over 41%.