UK universities paid out an average of £1,767 per international student to education agents and overall spending on non-EU recruitment is increasingly sharply, an investigation by Times Higher Education has revealed.
The top-line results of the Association of Language Travel Organisations' first Deloitte-backed Language Travel Industry Survey were presented recently to members, with overall buoyancy in business cited by 176 companies that took part.
Key players in China's education agency sector showed concern over the state of the industry at last week's China Overseas Study Association Forum on Study Abroad Services in Beijing. Leaders expressed doubt about whether regulation is sufficiently equipped to deal with a rapidly changing market.
A new government-backed education agent training certificate, The China Education Agent Course, has been jointly launched in China by BOSSA and ICEF to drive up quality and transparency in the industry.
English Australia, which represents over 120 member colleges providing English language tuition, is “ramping up” its efforts to actively engage with education agents and launching a new Partner Agency Program after its agent survey, published this week, revealed that more than a third of agents are unfamiliar with the organisation.
There is “no question that suspect and outright fraudulent practice exists” among some agents, but there is an indisputable need for agents in international education, a report by the Observatory on Borderless Higher Education (OBHE) has concluded.
The USA's HE marketplace could benefit by 8 to 10% growth if recruitment practices evolved to catch up with those seen in Australia and the UK, Mitch Leventhal, co-founder of AIRC has said. "The British and the Australians are 10 to 15 years ahead in terms of sophistication of the staff and the leadership of universities," he said.
Private equity firm CVC Capital is investing over US$200 million into EIC Group, one of the world's largest education consultancies for Chinese student recruitment, according to a report citing anonymous sources. EIC has 20 offices worldwide and claims to run the "best attended, most effective" recruitment fairs in China.