A record 1,000 educators, exhibitors, speakers and agents attended ICEF’s North America workshop in Miami this month, making the three-day event the largest of its kind in North America. 14% of the 402 agents attending had not been to an ICEF workshop before, contributing to an increase of 24% in participants overall.
Quality and transparency in the use of agents in student recruitment were key themes in the fifth annual AIRC conference last week: the first held since NACAC reversed its policy against the use of commissioned agents in international recruitment.
A multilingual course search and student review website is set to be launched by mid-December, aiming to become the Trip Advisor of the language school industry. Created by ICEF, Coursefinders allows students to search for and directly contact language schools around the world, leaving star-rated reviews and comments about their experience afterwards.
China’s largest agency association has begun an evaluation process that will help to regulate agencies in China. BOSSA is receiving government support to fund the inspection process and the outcome of its first round of assessments, focusing on Beijing-based agencies, will be published in March 2014.
Language schools and service providers from around the world were honoured last week with the first ever awards presented by a Turkish association of education agencies – UED. Accolades were given to institutions and companies in 16 different categories.
The British Council has launched a database of almost 4,000 specially trained education agents around the world to help build agent capacity and professionalism in the industry. Agents listed in the database have taken the British Council’s training, agreed to an ethical code of principles and committed to periodical assessment in the future. The resource is available for any education institution to use.
International students perceive Canada, the USA and Australia as the best study destinations for graduate employment opportunities according to the latest IDP Buyer Behaviour Research. However, according to the Australia-based student recruitment network, employment factors are still less than satisfactory across all top recipient countries.
Quality English, a marketing association for independent English language schools, hosted a mission to Moscow last month attended by over 30 agents and 16 schools from the UK, Ireland, Canada and the US. As part of its Autumn roadshow, QE held its second workshop in Budapest earlier this month.
ISIS Education Group held its annual agent seminar in Moscow and St.Petersburg, Russia this year – training agents on its new products and introducing them to its newly acquired schools in the UK and Canada and a new pathway division for agency clients keen to consider university education.
In the face of a “tough” outbound market, members of Spain’s agency association, ASEPROCE, will undergo a third party assessment this autumn as it attempts to improve quality standards in the industry. A new regulation policy will also be rolled out by the end of the year and a campaign launched in February 2014 to promote the new professionalisation of the organisation founded in 1987.