Both the UK and Germany are calling on the creative photography skills of international students to promote study opportunities in competitions with prizes worth £250 and €500 respectively. FDSV in Germany and the British Council in the UK are behind the promotions.
After a stagnant 2013, members of one of France’s leading French as a foreign language teaching associations, Groupement FLE, are prepared to approach 2014 head-on with cross sectoral alliances and plans to expand their marketing strategies to emerging markets.
In a marketing move that will bring more agents to its fairs, IALC and ICEF’s ANZA have joined forces to create a cost-effective double workshop package for agents to be held in Australia and New Zealand this April. The coordinated timing and location of the two workshops means that IALC institutions as well as exhibitors can easily attend both.
Private equity firm CVC Capital is investing over US$200 million into EIC Group, one of the world’s largest education consultancies for Chinese student recruitment, according to a report citing anonymous sources. EIC has 20 offices worldwide and claims to run the “best attended, most effective” recruitment fairs in China.
Despite being hit hard by the economic crisis, Spain’s outbound study market has seen steady growth over the past few years due to many believing language training can leverage job opportunities. The sector is predicted to continue its upward trajectory this year and ASEPROCE is keen to place a mark of quality on its membership base.
A new “ecosystem” encompassing the student application process from inquiry to graduation has been launched by a British former private college owner who believes his idea will improve quality standards and compliance and safeguard the UK’s reputation as an education destination.
Members of Spain’s agency association, ASEPROCE, met with member schools of The English Network (TEN) at an intimate event that both agents and educators said was beneficial. Juan Elizalde, president of ASEPROCE said the small workshop format was “much more personal” than traditional big workshops.
A record 1,000 educators, exhibitors, speakers and agents attended ICEF’s North America workshop in Miami this month, making the three-day event the largest of its kind in North America. 14% of the 402 agents attending had not been to an ICEF workshop before, contributing to an increase of 24% in participants overall.
Quality and transparency in the use of agents in student recruitment were key themes in the fifth annual AIRC conference last week: the first held since NACAC reversed its policy against the use of commissioned agents in international recruitment.
A multilingual course search and student review website is set to be launched by mid-December, aiming to become the Trip Advisor of the language school industry. Created by ICEF, Coursefinders allows students to search for and directly contact language schools around the world, leaving star-rated reviews and comments about their experience afterwards.