Sue Damment, Creative Services Director at the company, explained, “The old brand identity was originally designed over eight years ago – the company, the industry and our position within it were very different.”
The company, owned by Providence Equity Partners, owns brands Embassy, International Study Centres, Bellerbys College, Taylors College, Martin College among others.
The three elements of the new company icon represent the three education pillars in which Study Group excels, explained Damment: Higher Education; Language Education and Career Education, and the identity, in line with a new Corporate Social Responsibility policy, will be rolled out over the next year.
Study Group is one of the private education companies that has seized upon opportunity to partner with HE institutions, nurturing its university pathway programmes business on-campus. In Study Group’s case its network of International Study Centres now numbers 14 in the UK and Ireland.
“The response from partners [to the rebrand] has been overwhelmingly positive and we have seen a sharp uplift of traffic and duration of visit to our corporate site,” said Damment.
The aim of the reworked corporate website is to create” a platform for discussion between Study Group, business partners and other industry leaders”. Last year, Study Group taught 50,000 students.