Sign up

Have some pie!

Rebrand for Anglo (American) Education Services

A rebrand has been unveiled for a longstanding student services company in the UK, Anglo American Educational Services, which has lost the American part of its former name to become Anglo Educational Services (AES) – better reflecting the wide client group that the company now serves. AES organises accommodation, internships and educational tours, as well as other services such as classroom space.

AES's Conway Hall, one of its London properties

"Removing the word American was an extremely difficult decision to make"

Peter Lowy, CEO of Anglo Educational Services, which has been in operation for over 40 years, said “removing the word American was an extremely difficult decision to make, particularly as the US student market was the core of the business”.

But he said it was important to modernise the brand given “the educational travel industry has seen huge growth in recent years and many of the big travel companies now have a stake in that market”.

AES was one of the first organisations in the UK established to provide support for American students participating in study abroad programmes, assisting with a variety of accommodation, academic and cultural services.

AES has partnered with agency umi Marketing for a year and after extensive consultation, it is launching its new look and logo this week at the WYSTC conference in San Diego.

It now aims to pursue growth opportunities and attract students from all over the globe whilst continuing its work in the US market. AES assists over 5000 students each year and has more than a dozen properties across London, including a newly refurbished study centre in the heart of the university district.

Related articles

Still looking? Find by category:

Add your comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Disclaimer: All user contributions posted on this site are those of the user ONLY and NOT those of The PIE Ltd or its associated trademarks, websites and services. The PIE Ltd does not necessarily endorse, support, sanction, encourage, verify or agree with any comments, opinions or statements or other content provided by users.
PIENEWS

To receive The PIE Weekly with our top stories and insights, and other updates from us, please

SIGN UP HERE