International English language provider Embassy English has redesigned its website – accessible via desktop and mobile platforms– with a strong student focus allowing for a more colourful insight into Embassy English’s schools, facilities and overall study experience, all of which will be translated into multiples languages in the coming weeks.
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Embassy English launches student focused website
Embassy English's new re-design includes scenic studen focused shots The new design also has punchy slogans against scenic location shots
The website will showcase schools across the UK, USA, Canada, Australia and New Zealand, course packages as well as student life covering everything from visas to what happens inside the classroom.
“The new look reflects the Embassy English values of high quality in education and excellent facilities, with an emphasis on extensive location photography, recommendations from students, and clear, easy-to-read information on Embassy’s 18 study centres,” Ilse Marshall Web Strategist at Embassy English told The PIE News.
The new design also has punchy slogans against scenic location shots on an easy to scroll slideshow advertising everything from business communication to studying in Australia, on the landing home page.
Sections titled ‘Your First Day’ outline what new students should expect, while testimonials from students all over the world including Saudia Arabia and Korea highlight diversity and student satisfaction with the school’s product.
One student from Saudi, studying in the UK describes “each week they [teachers] have suggested a trip to take somewhere around the UK. The school gives me the opportunity to learn about UK culture.”
With over 40 years of experience, the UK based provider boasts a 94% recommendation rate among its students.
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Congratulations to Embassy on the new website. It looks very nice, but I honestly wonder what ROI they will see from it.
The big difference that I see between the old site and the new site is the responsive design. But I’m wondering, when making a decision as large as choosing a language school, do prospective students really do their research on a phone? I would bet that most do the bulk of their research on at least an iPad sized devices where non-responsive sites display fine.
To me, responsive designs are more important for restaurants and shops (where visitors might do the search if they are in the area), online shops like amazon (where customers make orders often), and news sites like the pie news (where busy professionals might read on the train to work). But for a site where the content is relatively stagnant like a language school, I don’t know how necessary that is.
Still, the updated graphics and html5/css3 elements give off a strong ethos of a professional and competent organization – which is very important for a language school, as students must really put a lot of trust into them as they spend large amounts of money and travel across the world before every stepping foot in a classroom.
Still, Embassy is one of the biggest Language Schools for a reason. I’m sure they did their research, A/B testing, focus groups and what not, to make sure that this is the site that will increase their conversions from direct bookings and b2b.