Using the same format as the first two websites, All About Learning and Millones de Cursos aims to peg itself as an agency and web promotional tool for educators in other sectors; capitalising on its success promoting language courses abroad.

“One of our main goals is to try to increase schools’ visibility on the web,”  director Lawrence Morello told The PIE News. “Any school that’s on our website will have thousands of students learning about them that they wouldn’t have if they weren’t on our site.”

The company also provides full-time English and Spanish speaking staff to advise students

In addition to using search engine optimisation to market schools online, the US-based company also provides full-time English and Spanish speaking staff available by phone to offer students advice or to book a course.

To be listed on the site, schools pay an initial fee that goes to directly marketing it online. They are able to create a profile, post articles and press releases and contact information allowing students to directly book if they wish. All information is then translated into English or Spanish for the sister site.

Additionally schools can buy banner space on the website for further promotion.

All About Languages, launched in 2009, promotes over 250 accredited language schools, has 10,000-15,000 visits a month  and advises students from the US, Canada, Spain, Mexico, Columbia, Venezuela, Ecuador and Panama. Morello says the new sites will target the same audience but he expects they will generate even greater interest.

“They appeal to a much broader number of students, rather than the niche language market. There is a lot more possibility to promote schools, many more key words to target,” he said.

The schools marketed, however, will be capped at around 300. “We don’t want to promote more than five schools in any one destination. When a student sees four or five schools they can do a good comparison but then when you have 20 schools in one place, schools can get lost in the shuffle.”